1. Is my prospective customer experiencing pain plus urgency or irrational passion? (emotional motivator)(people buy on emotion and justify with logic)
2. Is your prospect proactively looking for solutions?
3. Does your prospect have few or no perceived options? (if your prospect perceives they have lots of options then you’re dealing with completion and then you play the better price game) (created a new category, don’t compete with others always bring a new market that you can be first in)

YOUR MARKETING

Everything you do to merchandise yourself.
Give away massive value for free.
“The Justice Mechanism” (As long as I get more than 50% its fair) (we can’t stand having someone else getting the better end of the deal)
People can’t stand to see the other guy get the better deal.
Get customers and learn to keep them is the NAME OF THE GAME!
Give the customers 80 so I can get 20.
When you start giving massive value to your prospects you will start getting a lot more of them. What this does is allow you to place higher end back end products.
When you up sell during the process of buying to a higher end product, if you do a skillful job you will get a 20 percent to a 50 percent take rate. In many cases this can double or triple your total sales!!
Moving the Free Line
Switch your mindset from a one shot sale to a mindset of interested leads or prospects and then educate them to sell your products.
Most of the time a customer or a prospect is not educated about the product they want to buy. If you are trying to do a one shot sale right then and there, well then you are actually eliminating 80-90% of all good customers that may buy from you at some point. The reason being is because you’re not giving them education, training and understanding, teaching them about how to buy the thing that you are selling. Instead of saying to your customers come in and buy stuff offer something for free. Offer a free report a video, some form of massive value that will enable the free line concept.

YOUR PEOPLE

If you plan to grow a business up to the $100, 000 dollar level and beyond you will be required to have other people to help you do it. There are a lot of things to know about people but the most important thing is get the right people, not the wrong people. Brad Smart who is the author “Top Grading” did a study that 75% of all people are mis-hires which leaves 25% were the right people for the job. It costs 23 times a person’s yearly salary to hire the wrong person. The other problem is when you get someone that is the ‘C’ player which is good for only one thing, which is creating job security for them. Weaving their way into the company in a way where you cannot fire them.
What you should look for:
A driver is the type of person, the particular trait of which you always want to look for.
What is a driver?
A driver is someone who proactively looking for things to do. A driver is also someone who takes personal responsibility. Another thing about a driver is that they have a result of an outcome that they want to achieve. A driver also takes full responsibility for screw-ups and is not afraid to be accountable.
How do you find these people?
When interviewing people in the hiring process you want to ask them about other jobs that they have had. What projects they were involved in and make them tell you their stories and pay attention to the pattern. Within that pattern you will be able to discover is a driver or a ‘C’ player.

YOUR SYSTEMS

Distinguishing between work and results are one of the major problems we have in business.
“Work expands to fill the time allotted”
This means simply that if you give someone a week to do something they will have it done within the week, if you give them an hour it will take an hour.

The way we translate emotional value to tangible value is systemic?
Inability to put our own stuff aside to simulate to what we are actually doing
Stopping your own stuff and simulating someone else “the negative capability” by Keats the poet
Shut down your own beliefs your own biases your own processing long enough to run someone else’s.

You can start imagining what they’re going through knowing what they are feeling.
Start to feel what it’s like to be the other person. The emotional motivation that the person is feeling, that emotional drive is a form of currency.
“Alternate Currency” (When you think of what your customer wants as a result or a benefit of an outcome and you translate that to a currency you can use then you can go very far).
Emotional Motivators in Headlines…

Reason 1: Don’t have access to the right experts and information in the first place

Reason 2: you have access but they are not organized for easy access and easy learning

Reason 3: all organized but lacks translation steps to put into action

Reason 4: Learn how to take action but not knowing how to put persistent action long term

Reason 5: Keep yourself in long term action, finally getting going but you don’t have the community to help your business grow to become more strategic. Don’t have others to MASTERMIND within your particular industry. You end up petering out and just falling off the charts.

How to fix problems 1-5

Most gurus don’t make any money (doing the wrong things)
Most of the things the gurus are doing are not money making things. They have the knowledge but not the money making skills.
Success is about doing the basics over and over again. Nothing fancy, not a million things to implement.
It’s not about learning what to do and how to do it.
It’s about getting yourself to do what you’ve learned.
You are not living at your highest potential and we both know it. (Am I living at my highest potential? NO)
Change requires a commitment to you.
Are you committed to yourself?
If you had to would you change? If you had to change would you? Are you willing to change?
Take what you know and turn it into money.

Growing up I was confused and lost with no particular path or direction. I thought that music was my ‘key’ out of the rat race, my solution to the crisis, or what I like to call my life. In my early adult years I had done so much wrong in my life I was losing faith in the fact that time is running out and there wasn’t any hope at all left for me. I was unemployable, by that I mean every job I had at some point or another I was left unfulfilled. Not knowing why, I kept doing the same routine for years learning different things and developing myself to something I wasn’t exactly sure of. I hadn’t always been the reader type, however I quickly fell in love with self help books, particularly ones that taught you how to become millionaires. I read anything from ‘Rich Dad, Poor Dad’ to ‘The Art Of War’ in attempt to educate myself and find something others were overlooking, what I had been overlooking my entire life. One thing was for certain, I knew I wanted to be successful, both financially and in my personal life.

I won’t tell you that I am this miracle child, that over night I went from nothing to something. I won’t tell you that it’s so easy anyone can do it, and that its minimal effort with maximum amount of gains. You see then I would be just lying to you, so instead I am going to tell you the truth. Living at my uncle’s house with no car, with no place to call my own as well as no money to pay for my own food made me feel more ashamed than you could possibly know. I had absolutely zero friends which equaled to no self esteem; I lacked confidence which resulted to no life which will eventually lead to no future.

It is difficult for people to tell the truth, especially in this industry and I never quite understood that. How can people trust you when from the very beginning you are lying to them? It doesn’t add up does it? I had a tough time getting on my feet but you know what I did it, and is that not more of an inspiration than to tell you something that’s redundant and not fully true? I believe so because you know what I partnered up with the right people sure, but the right people wouldn’t have partnered up with me if they didn’t see what I saw in them. It’s about honesty and using techniques and strategies that work. It is not about hype and what’s the new best thing, who is the most famous, the most popular, because it all comes down to action. What you place into action may or may not work, so find out for yourself if the truth is what will set you aside or if it’s still the hype. You have to decide, you have to choose for yourself. In anything in life you are faced with critical decisions and daily situations where you are needed to make a choice. If you have not been making the best choices then you are not where you could be. So my friends make the right choice, in life, in business, it is your obligation and it will lead toward a path of success. That I can promise you…

This right here is not the key, but the intro to something that I believe will be HUGE its own right as well as an opportunity for those who may need to be pointed in the right direction!! I truly believe I can add profound value in peoples lives on any level, however for the time being lets stick with internet marketing =) ENJOY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! AND THANK YOU!!!!!!!!!!!!!!!!!!!!!!!! FOR STOPPING BY THE 10 DOLLAR TRUTH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!